
Brad Shuber
Creative Leadership | Art Direction

Hello! Thank you for visiting my site. I appreciate your time; I hope you find it a good use of it. I have been in the industry for a while now, so I thought I would provide a quick summary of what I would bring to a team:
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Art Direction: Established compelling visual directions closely aligned with narrative, design, and dev. Experience with all phases of development, as well as supporting single products and large franchises beyond launch.
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Creative Direction: I have authored game design documents, narrative outlines, UI / UX direction, player experience goals and project pillars. I was a responsible for the initial design and content strategy for the character creator and marketplace for the Bedrock version of Minecraft.
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Technically Minded: I have a wide breadth of working knowledge in the Unreal Engine. While I am not an expert in all areas, I understand how things work together, giving me insight to art direct wholistically. I have also solo developed entire product demos and prototypes. I am extremely comfortable in blueprints to create all sorts of features, from simple PCG graphs to inventories, questing systems, and controlling the flow of data through structures and data tables.​
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Team Management: I have led diverse internal and external art teams, overseeing career development, team health, and production quality with clear direction, documentation, and constructive feedback.​
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Expansive Leadership: Experience with leadership roles at an executive, studio, project, and individual team levels. I have presented project goals, plans, and progress to across organizations and departments.
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Brand Management: I have represented large international brands like Minecraft to maintain franchise goals, ideals, and to enforce project pillars.
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Beyond the Product: I have supported experiences such as physical events, merchandise, store displays, and marketing materials. I have also participated in print, prerecorded as well as live media interviews.
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​Alternative platform Experience: I have created projects, demos, and showcase experiences on alternative platforms including VR, AR, and HoloLens